Promotional items as discreet marketing Attracting customers, building image and making profits are considered the main challenges of business managers and marketing managers. Those who communicate with high-quality promotional items advertise in an unobtrusive way, offer customers added value and build a credible image. Companies essentially all pursue one goal, namely to reach customers and
Emotionally charge your brand Anyone who takes over a company or even sets up a company themselves knows the importance of corporate identity. The brand should be present in people’s minds in the long term. For example, we don’t just think of lemonade when we feel like a Coke. Coca-Cola is stored in people’s minds
How meaningful is this certificate? The Global Organic Textile Standard-(GOTS) certification bodies have made it their business to evaluate products made from natural fibers according to authoritative standards such as quality, environmental friendliness but also “social friendliness”. In order to check whether, for example, promotional textiles – be it a textile print bearing a special
Present your company with innovative and affordable promotional gifts that visitors will remember at any trade show. Corporate identity with a coherent appearance is ensured by corporate clothing and NFC communication technology in promotional items. A trade fair is a popular event for many companies to present their goods and services. Companies as well as
The Internet offers a wide range of images, logos, quotes, texts and much more. These are usually even freely findable via the search engine and just invite you to use them for your own purposes. Here, however, you need to pay attention. This does not mean that you are free to use them for your
The effects of advertising media can be massively increased with some basic methods. However, it is important that the principles and advertising psychology behind them are observed. Some of the most important methods and models are presented here in an easy-to-understand way. An experiment in advertising psychology In advertising psychology, scientific methods are used to
Corporate Identity Motivate your employees to perform better with our help. The term “corporate identity” = the totality of company characteristics, together with the sub-term”corporate fashion” = custom-made clothing for companies, means that the motivation of employees can be significantly influenced by uniform work clothing. What manager or entrepreneur doesn’t want more performance in their
The promotional item is noble, helpful and good. It was already known in ancient times that advertising works. Back then, market shouters provided the “branding” and somehow, to this day, the question arises whether advertising really always has to shout at you. Or does a more charming style also apply? If you want to present
Green, red, blue – these basic colors appear in almost every commercial and on most posters. When you think of “Coca-cola”, you immediately think of the red logo. It’s similar with brands like Milka – you automatically associate them with the color purple. There is a specific reason why this is so: every color triggers
A promotional product communicates via sensory signals, which primarily have an unconscious and emotional effect. An ideal basis for attracting attention and sympathy. Moreover, promotional products can appeal to all the senses – a silver bullet for subconsciously triggering emotions and persuading. A predominant advantage of promotional products Advertising that is not perceived and whose
