Corporate Identity Motivate your employees to perform better with our help. The term “corporate identity” = the totality of company characteristics, together with the sub-term”corporate fashion” = custom-made clothing for companies, means that the motivation of employees can be significantly influenced by uniform work clothing. What manager or entrepreneur doesn’t want more performance in their

Green, red, blue – these basic colors appear in almost every commercial and on most posters. When you think of “Coca-cola”, you immediately think of the red logo. It’s similar with brands like Milka – you automatically associate them with the color purple. There is a specific reason why this is so: every color triggers

A promotional product communicates via sensory signals, which primarily have an unconscious and emotional effect. An ideal basis for attracting attention and sympathy. Moreover, promotional products can appeal to all the senses – a silver bullet for subconsciously triggering emotions and persuading. A predominant advantage of promotional products Advertising that is not perceived and whose

The sense of promotional gifts Whether it’s a ballpoint pen or something more unusual, a self-cleaning tablet case, they all pursue the same goal: to be remembered by the customer. Nowadays, hardly any company can afford to do without promotional gifts due to the constant influence of advertising. Whoever invests so much money then also

The positive effect of encouragement has been proven. This is because motivated and praised employees set themselves higher goals, feel more committed, and in some cases even assume they have better skills, which in turn improves their performance. The bottom line is: an ambitious team is the be-all and end-all of a successful company.But how

Dive with us into the world of advertising psychology. Learn what exactly is behind advertising psychology and how it can work for your company in everyday life. What is advertising psychology, anyway? Advertising psychology studies the effect of advertising on the experience and behavior of the potential buyer. These include, for example, effects on purchase

Are you asking yourself whether the use of promotional items is too elaborate, too expensive or generally makes sense for your company? The following 10 reasons should help you decide on the use of advertising media. Keeping customers loyal to a company is difficult nowadays due to the many offers and the correspondingly high competition.

A simple economic principle that probably everyone knows or has already experienced the effect. A good example of this is the raw material oil – if the production volume is reduced, the price and thus the value of the raw material increases. More digitization – less personal contact This principle can also be applied to

Well, you’ve probably already spotted the error in “give-away” – but why read on now? Since childhood, and especially during school years, we are confronted with red marked error places. We perceive errors very well and often look for the “originator” of the error. Poor quality conveys bad image The situation is similar for promotional